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Meridian Finance

Meridian — Launch Campaign

An integrated launch campaign and landing experience for a new fintech product.

Services

Strategy, Content, Web Design

Year

2024

The challenge

Meridian was launching a new product into a crowded market and needed to stand out without overpromising.

What we did

  • Crafted the campaign narrative and messaging
  • Designed a focused, high-converting landing experience
  • Produced launch content across channels

The result

A launch that beat sign-up targets in the first two weeks.