Northwind Goods
Northwind — Commerce Platform
A headless storefront redesign that lifted conversion and cut page load times in half.
Services
Web Design, Development, Strategy
Year
2025
The challenge
Northwind’s legacy store was slow and hard to update. Every change required a developer and a deploy window.
What we did
- Redesigned the storefront around clarity and trust
- Rebuilt the front end for performance
- Handed off a system the marketing team could edit without engineers
The result
-51% load time and a measurable lift in checkout completion.